Strategy is the easy part.
Execution is the work.
Greg shares the frameworks, observations, and hard-won lessons from 30 years of enterprise partnership execution. The focus is always the same: what happens after the first meeting, and why that's where most deals are won or lost.
Unlocking Strategic Growth. The mindset behind business development success.
Co-authored by Gregory Wade and Barnes Lam, the book is drawn from three decades of enterprise growth and partnership work across six continents. It is built for B2B operators who have to convert strategy into recognized revenue, and it walks through how to recognize opportunity under pressure, build the right partnerships, localize for growth, and scale responsibly.
"Success in business development is not about perfect plans. It is about belief. Belief that opportunity can be found when everyone else sees only obstacles. Belief that strategic partnerships are not transactions, they are catalysts."
From the Introduction
"Help yourself build stronger partnerships."
"An amazing book to get a good insight on how to properly build long lasting partnerships, as well as analyze whether or not a partnership is right for your business. It also helped shift my perspective on how to analyze problems within my business and turn them into opportunities for growth. Highly recommend."