Strategic Partnerships.
Built to Execute.
NextBase Partners advises growth-stage B2B companies on U.S. and international revenue strategy, enterprise partnership execution, and market entry. From concept to signed contract.
Thirty Years.
Across the U.S. and Six Continents.
One Standard of Execution.
NextBase Partners is a boutique strategic advisory firm founded by Greg Wade, a Managing Partner with more than 30 years of enterprise sales, partnership, and C-suite leadership experience across telecom, mobility, and connected technology.
Greg built BlackBerry's Asia Pacific business from $3M to $3B. He led Samsung's global B2B mobility division, a $13 billion enterprise. He spent years at AT&T building the carrier relationships and enterprise frameworks that most companies only read about in case studies.
Today Greg advises a select group of growth-stage companies on what actually moves the needle: the meetings after the MOU, the frameworks that convert introductions into revenue, and the market entry strategies that hold up whether you are operating in Denver, Dubai, or São Paulo.
Read More About Greg →"What works in Denver doesn't always work in Delhi."
Multiple paths to the same level of execution.
NextBase Partners serves clients through three distinct delivery models, each calibrated to the scale, scope, and sourcing requirements of the engagement.
NextBase Partners → Client
Engaged directly by the client as principal advisor. Hands-on, embedded, accountable to the executive team.
NextBase via Capital Growth Partners
Delivered through CGP as a boutique consulting agency, with extended bench capacity and proprietary methodology.
NextBase via Big 4 Subcontract
Embedded as a senior subcontractor inside Big 4 consultancy engagements where global scale meets specialist depth.
Advisory built for operators, not observers.
NextBase Partners takes on a small number of engagements at any given time, by design. Every client relationship is hands-on, commercially accountable, and structured for sustained execution, not slide decks.
Market Entry Strategy
The U.S. is our home market and the center of gravity for most engagements. We help U.S. companies expand abroad and international companies win in the U.S. International depth includes India, Southeast Asia, the Middle East, ANZ, and Latin America.
Enterprise Partnership Execution
Most partnerships stall after the announcement. We specialize in what happens next: commercial frameworks, pricing structures, joint GTM, and the stakeholder relationships that make deals stick.
Revenue Growth Advisory (CRO/COO)
For growth-stage B2B companies seeking embedded C-suite leadership, we serve in fractional CRO or COO capacity, bringing enterprise-scale rigor to organizations at inflection points.
The CGP R.I.S.E. Methodology
Our proprietary framework, Recognize, Integrate, Sustain, Expand, structures every engagement around measurable commercial outcomes. Not activity. Results.
Typical engagements are 16 to 20 hours per week with a minimum one-year commitment. We work with a limited roster of clients to ensure genuine depth of involvement.
Working where it counts.
Most current engagements are covered by client confidentiality. Identities and partner names are described generically here and available under NDA.
Global Fleet Telematics Leader. International Market Entry
Leading market entry strategy for a global fleet management leader targeting significant new international revenue, including connectivity partner frameworks, OEM relationships, and enterprise pipeline development across regional carriers, automotive OEMs, and industrial technology providers.
U.S. Device Lifecycle Provider. Business Development
Driving strategic BD outreach for a U.S. based device lifecycle and reverse logistics company, targeting consumer electronics brands and wireless carriers with a margin recovery and risk reduction narrative.
Mid Market Repair Services Company
Applying the CGP R.I.S.E. methodology to accelerate commercial growth for a mid market repair and refurbishment services company, including competitive positioning and enterprise pipeline strategy.
BairesDev. Enterprise Introductions
Facilitating senior enterprise introductions to accelerate enterprise sales pipeline for one of Latin America's leading technology staffing and development firms.
Strategy is the easy part. Execution is the work.
Greg shares the frameworks, observations, and hard-won lessons from 30 years of enterprise partnership execution. The focus is always the same: what happens after the first meeting, and why that's where most deals are won or lost.
Engagements begin with a single call.
If you are evaluating a market entry, navigating a stalled partnership, or looking for embedded C-suite leadership, we would like to hear from you.