NextBase Partners advises growth-stage B2B companies on U.S. and international revenue strategy, enterprise partnership execution, and market entry. From concept to signed contract.
NextBase Partners is a boutique strategic advisory firm founded by Greg Wade, a Managing Partner with more than 30 years of enterprise sales, partnership, and C-suite leadership experience across telecom, mobility, and connected technology.
Greg built BlackBerry's Asia Pacific business from $3M to $3B. He led Samsung's global B2B mobility division, a $13 billion enterprise. He spent years at AT&T building the carrier relationships and enterprise frameworks that most companies only read about in case studies.
Today Greg advises a select group of growth-stage companies on what actually moves the needle: the meetings after the MOU, the frameworks that convert introductions into revenue, and the market entry strategies that hold up whether you are operating in Denver, Dubai, or São Paulo.
Read More About Greg →"What works in Denver doesn't always work in Delhi."
NextBase Partners serves clients through three distinct delivery models, each calibrated to the scale, scope, and sourcing requirements of the engagement.
Engaged directly by the client as principal advisor. Hands-on, embedded, accountable to the executive team.
Delivered through CGP as a boutique consulting agency, with extended bench capacity and proprietary methodology.
Embedded as a senior subcontractor inside Big 4 consultancy engagements where global scale meets specialist depth.
NextBase Partners takes on a small number of engagements at any given time, by design. Every client relationship is hands-on, commercially accountable, and structured for sustained execution, not slide decks.
The U.S. is our home market and the center of gravity for most engagements. We help U.S. companies expand abroad and international companies win in the U.S. International depth includes India, Southeast Asia, the Middle East, ANZ, and Latin America.
Most partnerships stall after the announcement. We specialize in what happens next: commercial frameworks, pricing structures, joint GTM, and the stakeholder relationships that make deals stick.
For growth-stage B2B companies seeking embedded C-suite leadership, we serve in fractional CRO or COO capacity, bringing enterprise-scale rigor to organizations at inflection points.
Our proprietary framework, Recognize, Integrate, Sustain, Expand, structures every engagement around measurable commercial outcomes. Not activity. Results.
Typical engagements are 16 to 20 hours per week with a minimum one-year commitment. We work with a limited roster of clients to ensure genuine depth of involvement.
Most current engagements are covered by client confidentiality. Identities and partner names are described generically here and available under NDA.
Leading market entry strategy for a global fleet management leader targeting significant new international revenue, including connectivity partner frameworks, OEM relationships, and enterprise pipeline development across regional carriers, automotive OEMs, and industrial technology providers.
Driving strategic BD outreach for a U.S. based device lifecycle and reverse logistics company, targeting consumer electronics brands and wireless carriers with a margin recovery and risk reduction narrative.
Applying the CGP R.I.S.E. methodology to accelerate commercial growth for a mid market repair and refurbishment services company, including competitive positioning and enterprise pipeline strategy.
Facilitating senior enterprise introductions to accelerate enterprise sales pipeline for one of Latin America's leading technology staffing and development firms.
Greg shares the frameworks, observations, and hard-won lessons from 30 years of enterprise partnership execution. The focus is always the same: what happens after the first meeting, and why that's where most deals are won or lost.
Greg Wade is the consummate business relationship builder.
His partnership work on the Nextel BlackBerry product line contributed $500 million to Nextel's top-line revenue in the third full year post-launch.
Greg led the thinking and execution that took Southeast Asia from around 6% to 17% of BlackBerry's company annual revenue in only 4 years.
Delivering high single-digit billion USD in incremental revenue.
Greg Wade is an exceptional relationship builder who regularly demonstrates a strong bias toward collaboration and creating strong, mutually beneficial partnerships.
His leadership on the first RIM/wireless carrier relationships paved the way for more than a decade of business growth for BlackBerry.
Greg is one of those leaders against which you measure all others.
Greg can work in extremely complex, multi-dimensional market conditions yet bring clarity and focus, continuously driving great results.
Greg is a consummate coach that demands the best from his people, while lifting the performance of all of those around him at the same time.
Integrity is a trait that has often become a noun instead of a verb. Greg demonstrates it in everything he does.
I warmly recommend Greg to any senior leader looking for an effective co-pilot wanting to elevate their skills and impact through a time of significant change.
Six months of weekly partnership with Greg significantly improved my awareness and performance in strategy, communication, and leadership.
All recommendations sourced from LinkedIn and reproduced with permission.
If you are evaluating a market entry, navigating a stalled partnership, or looking for embedded C-suite leadership, we would like to hear from you.